How to Price Brand Deals as a Creator (2024 Rate Guide)
Stop undercharging for sponsorships. A data-driven framework for pricing brand deals based on your audience size, engagement, and niche.
Undercharging is the most common mistake new creators make. Many accept $200 for a dedicated video when they should be charging $2,000.
The Industry Standard Framework
The most widely used starting point is the $100 per 10,000 followers rule — but it's just a starting point.
Adjustments based on:
- •Engagement rate: Above-average engagement (3%+) warrants a premium
- •Niche: High-value niches (finance, B2B, tech) command 2–5x premiums
- •Content type: Dedicated videos cost more than 60-second integrations
- •Exclusivity: Competitive exclusivity should add 25–50%
- •Usage rights: Brands running your content as ads should pay significantly more
Rate Benchmarks by Platform (2024)
**Instagram:**
- 10K followers: $150–$300 per post
- 100K followers: $1,000–$3,000 per post
- 500K followers: $5,000–$15,000 per post
**YouTube (integration, 30–60 seconds):**
- 50K subscribers: $500–$1,500
- 200K subscribers: $2,000–$6,000
- 1M subscribers: $10,000–$30,000
**TikTok:**
- 50K followers: $200–$600
- 500K followers: $2,000–$7,000
Negotiating Tips
Never give a rate first if you can avoid it. Ask the brand for their budget range. If they press you, give a range rather than a fixed number.
Get the Creator Income Report
Weekly benchmarks, rate data, and monetization insights for serious creators. No spam, unsubscribe anytime.