CreatorCalc
Brand Deals

Sponsorship Pricing Calculator

Calculate sponsorship rates for YouTube integrations, dedicated videos, shorts, podcasts, and newsletter mentions based on industry benchmarks.

Sponsorship Details

Short mention within a larger video

Subscribers, followers, or downloads

%

Higher engagement = higher rates

Recommended Sponsorship Rate

Your Rate Range
$1,760 – $2,860
Target: $2,200
Base Market Rate
$2,000
Audience Size
100.0K
Content Type
YouTube Integration (30–60s)

How the Formula Works

Formula
Sponsorship Rate = (Audience / 1,000) × Content Rate × Engagement Adj × Niche Multiplier

Variables

Content RateBase rate per 1,000 audience — varies by content type (e.g., YouTube integration: $20/K, dedicated video: $40/K)
Engagement AdjMultiplier based on engagement relative to 3% benchmark average
Niche MultiplierFinance: 2.5×, B2B: 2.0×, Tech: 1.8×, Lifestyle: 1.0×, Gaming: 0.8×

Worked Example

YouTube creator with 200,000 subscribers, 5% engagement, in the finance niche wants to price a 30-second integration: Rate = (200,000 / 1,000) × $20 × 1.13 × 2.5 = $11,300.

Content Type Pricing Guide

YouTube integrations (30–60 second mentions within a video) are the most common format. Dedicated videos cost 2–3x more because the entire video serves the sponsor. Shorts and Stories are priced lower due to shorter shelf life and typically lower conversion rates. Podcast mid-rolls are premium due to the intimacy of the host-listener relationship and high listener trust.

Frequently Asked Questions

Industry benchmark is $20–$50 per 1,000 subscribers, adjusted for engagement and niche. A 100K subscriber tech channel should charge $2,000–$5,000. A finance channel with the same size should charge $5,000–$12,500.

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